We are a media research lab, using science, data, and creativity to research and reshape our relationship with media. For more than a decade, Harmony Labs has helped storytellers and strategists, decision makers and dreamers, harness the immense power of media to shape a positive, pluralistic future. With the Narrative Observatory, for the first time ever, we’re harnessing powerful industry relationships to deliver one-of-a-kind data infrastructure that empowers partners to find, reach, and resonate with the right audience in today’s media minefield. The Narrative Observatory delivers audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and content—all derived from the actual behavior of real people and true audiences, not survey results, demographic groups, or inauthentic online activity.

We work with a wide range of partners on issues of existential importance, like climate, gun violence, political corruption, artificial intelligence, and more, using an approach to research that is rigorous, participatory, and public. One of the first papers we co-authored looked at fracking narratives in documentary film. The outputs we’ve created with our partners include websites, presentations, peer-reviewed publications, toolkits, curriculum, interactives, white papers, and media. 

Founded by John S. Johnson in 2008, Harmony Labs is a 501(c)3 incorporated in New York State. Funders include Atlantic Foundation, Bill & Melinda Gates Foundation, Robert Wood Johnson Foundation, John D. and Catherine T. MacArthur Foundation, Open Society Foundations, Nathan Cummings Foundation, Google, and more.

Media & Entertainment

Research

Harmony Labs

Brian Waniewski

Frederica Conrey

Mercedes C.

H Paul Johnson

Riki Conrey

Paul Johnson

Mercedes Coyle

Katie Zanecchia

Justin Smith

Jon Stewart

Elsie Iwase

Amy Sewell

The Data Science and Engineering Team at Harmony Labs leverages advanced analytical techniques and software engineering to transform complex media data into actionable insights. They develop and maintain the infrastructure of the Narrative Observatory, enabling robust audience analysis and narrative assessment. By combining expertise in data science and software development, this team empowers Harmony Labs to drive impactful research and innovative solutions addressing critical social issues.

Data Science and Engineering Team

Marketing and Communication Team

Operations and Strategy Team

Data Science and Engineering Team

About

Team members

Other teams at Harmony Labs

Marketing and Communication Team

Operations and Strategy Team