Sandra Mardin

Sandra Mardin is an experienced professional specializing in cultural and consumer trends, currently serving as the Global Head of Trends at HarperCollins Publishers since May 2022. Mardin tracks, analyzes, and forecasts trends to guide acquisitions, intellectual property, and marketing strategies. Previously, as Creative Strategy Director at TRO from June 2018 to May 2022, Mardin led consumer insight initiatives and contributed to integrated marketing campaigns, earning recognition as a “star player” in Campaign Magazine’s 2019 School Reports. Mardin's earlier roles included Project Director at Flamingo, where significant research projects informed brand strategies for major clients, and various positions in trend analysis, research, and writing, including roles at Canvas8 and Sign Salad. Mardin holds a BA in English Language and Literature from Ss. Cyril and Methodius University.