Alexander Chong

Alexander Chong has a diverse work experience across various companies and roles. Alexander currently holds the position of Head of Performance Marketing at Harris Farm Markets, where they oversee the marketing and growth strategy. Prior to this, they served as the Ecomm Lead for the same company.

Before joining Harris Farm Markets, Alexander worked at yabonza - Smart Property Management as the Digital Marketing & Automation Lead. In this role, they provided marketing services such as Traffic & Conversion, Lead Gen, Customer Journey Optimisation, Funnel Building, and more. Alexander also redefined marketing strategies, developed campaigns, and optimized channels.

Alexander also served as the Marketing & Optimisation Lead at Tasmania.com Pty Ltd, where they managed marketing activities for both Tasmania.com and Australian.com. Alexander focused on scaling leads and converting site traffic through various tactics.

In addition, Alexander has experience as the Head of Growth at UrbanYou, where they oversaw marketing, data, automation, CRO, analytics, and content. Alexander ensured successful growth and revenue for the company. Prior to that, they worked as the Group Digital Marketing Manager Life & Events at Fairfax Media, leading and driving results for well-known Australian events in various portfolios.

Other notable roles in Alexander's career include being a Snr. Account Manager at RadiumOne, a Media Buyer at Funbox, a Digital Account Executive and Interaction Analyst at MEC Paramount, and a Sales Executive at Marcus Evans.

Overall, Alexander Chong has a strong background in marketing and has contributed to the success and growth of various organizations through their expertise.

Alexander Chong has a diverse education history, with a focus on business, marketing, and advertising. In 2005, they attended the University of Technology Sydney and pursued a degree in Business, with a specialization in Marketing and Management. Alexander completed their studies in 2008.

Afterward, Alexander Chong obtained a Bachelor's degree in Programmatic Branding from Tubemogul. However, the exact duration of this program is unknown.

In 2009, they enrolled in Digital Cadet, where they obtained a Certificate in Digital Advertising. This program likely lasted for a year.

Before their university studies, Alexander Chong attended Insearch UTS in 2005, where they completed a Diploma in Business and Commerce.

In terms of certifications, they obtained a Google Individual Certified designation in November 2013.

Please note that no strong assumptions have been made beyond the provided information.