Sonja A.

Sonja A. is an experienced Customer Insights Manager at Harrods since November 2022, focusing on brand experience and working with buyers and marketing teams to enhance revenue across multiple sectors, including Fine Jewellery, Tech, and Beauty. Prior to Harrods, Sonja served as Research Manager for Insights & Analytics at Paramount, managing insights for major children's brands and overseeing qualitative and quantitative research methods. Earlier roles include Research Manager at BARB, where strategic research and data analytics were key responsibilities, and Senior Research Executive at RSMB, providing analytical reports to significant TV contract stakeholders. Sonja's career began in public relations with the Ministry of Foreign Affairs of the Republic of Serbia. Educational qualifications include a Marketing Week Mini MBA, a Master’s in Media, Communication and Culture Studies, and a Bachelor’s in English, complemented by ongoing studies in TV Masters at Thinkbox.