Joanna Gibson-Coburn

Content Marketing Manager at Hart InterCivic

Joanna Gibson-Coburn has a diverse work experience in various roles and industries. Joanna is currently working as a Content Marketing Manager at Hart InterCivic since June 2021. Prior to this, they worked as a Launch Manager at Virtual Intelligence Briefing from March 2021 to January 2022.

Before that, they worked at Dell Technologies as a User Experience Consultant from March 2018 to September 2020.

Joanna also has experience as a Marketing Consultant at Ascendiosa from March 2017 to February 2018. In this role, they developed marketing programs and was responsible for content development.

Prior to that, they worked at Rackspace as a Sr. Content Marketing Strategy from June 2015 to February 2017. During their tenure, they led content strategy and collaborated with a team of writers to develop engaging content. Joanna also conducted A/B testing and analytics to ensure content effectiveness.

Joanna's previous experience includes roles at Dell, where they served as a Global Support and Deployment Product Marketing Manager, Global Consumer Services Portfolio Product Messaging and Marketing, Global Consumer Creative Marcom Services, Software, and Solutions, Global SMB Marketing Online, Global HR Application and Web Design Project Management and Usability Program Manager, and Global Online Marketing and Project Manager. In these roles, they led various initiatives such as launching go-to-market plans, developing sales enablement assets, managing global creative campaigns, and designing and launching Dell's global intranet and worldwide sales tool.

Joanna Gibson-Coburn's education history begins in 1989 when they enrolled at San Diego State University. Joanna completed their Bachelor of Arts degree in Arts in 1991. In 1998, they pursued further education at U.T. Extended Studies and obtained a certification in Marketing, which they completed in 2005.

Joanna also attended UC Santa Barbara, where they studied Graphic Design, Video Editing, and Multimedia classes. However, the specific dates for this education are not provided.

In addition to their formal education, Joanna has obtained several certifications. In 2006, they received Usability Certification from the Nielsen Norman Group. In 2012, they became an Expressive Arts Facilitator after completing a program at the Expressive Arts Institute in San Diego. Joanna also acquired certifications in Strategic Marketing, Brand Planning, Innovation, Strategic Marketing in Action, and Product Marketing from various institutions such as StratX and Pragmatic Marketing.

Furthermore, Joanna has obtained certifications in UX (User Experience) from the Nielsen Norman Group in 2020 and in Social Media & Community from Dell in 2013. Joanna also completed a course on Entrepreneurship with Guy Kawasaki through LinkedIn in 2017.

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