Peter Riche

Peter Riche currently serves as the Head of Content and Chief Creative Officer for HARTBEAT and is an Adjunct Professor of Film and Television at Loyola Marymount University, focusing on producing and screenwriting for graduate students. Riche has extensive experience in the entertainment industry, having worked as a Content Consultant for PepsiCo/Gatorade, and as the Global Head of Scripted Content at Red Bull Media House. Previously, Riche founded and led Riche Productions, developing it into a respected company, and held senior roles at Eagle Cove Entertainment and More Medavoy Management, where significant talent was signed and managed. Riche holds a Bachelor of Arts degree in History/Film from UCLA.