The Hartman Group
Shelley Balanko has a diverse background in business development, ethnographic research, and consulting. Currently serving as SVP, Business Development at The Hartman Group, Shelley also has experience in academia and has pursued further education in design thinking and food executive programs. With a PhD in Applied Social Psychology, Shelley brings a unique perspective to their work.
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The Hartman Group
For over 25 years, The Hartman Group has been a recognized thought leader on demand-side trends in the food industry. We are 100 percent focused on the food and beverage marketplace. Our expertise ranges from how the smallest nuances of product design affect your product’s ability to grow to devising portfolio strategies that maximize sustainable, demand-led growth. We have advised some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights and innovation. Our approach is always highly customized to each client’s strategic interests and corporate culture. We never force-fit stock solutions, as we realize there are many paths to growth. We look forward to helping you find yours.