The Hartman Group
Stas Shectman, Ph.D., is a Senior Director of Strategic Insights at The Hartman Group, with over 4 years of experience in consumer and market analytics. Stas has held various research and leadership roles in companies such as Murphy Research and as a Freelance Ethnographer & Researcher. With a Ph.D. in Cultural/Visual Anthropology and a Certificate in Data Analytics, Stas brings a unique skill set to their work in qualitative research and client collaboration.
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The Hartman Group
For over 25 years, The Hartman Group has been a recognized thought leader on demand-side trends in the food industry. We are 100 percent focused on the food and beverage marketplace. Our expertise ranges from how the smallest nuances of product design affect your product’s ability to grow to devising portfolio strategies that maximize sustainable, demand-led growth. We have advised some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights and innovation. Our approach is always highly customized to each client’s strategic interests and corporate culture. We never force-fit stock solutions, as we realize there are many paths to growth. We look forward to helping you find yours.