Beata Z.

Beata Z. is a seasoned marketing professional currently serving as a Senior Digital Strategist at Harvard since May 2023, specializing in B2B marketing and digital communications for technology brands. Previously, Beata held the position of Program Marketing Manager at Google, focusing on engagement strategies across EMEA and collaborating with analysts for data-driven insights. As Marketing Campaigns Director at NearSt, Beata expanded marketing functions to include performance marketing and brand-building initiatives. Earlier experiences include serving as Global Account Director at Saatchi & Saatchi, where Beata led global campaigns for key brands such as Merck and P&G, and as Senior Account Manager at Tag, executing advertising campaigns across EMEA regions. Beata's educational background includes a PhD from University College London and various professional certifications in digital marketing and project management.