HS

Hilary Smith

Associate Director, Direct Response Marketing
at Harvard University

Hilary Smith currently serves as the Associate Director of Direct Response Marketing at Harvard University, where responsibilities include overseeing strategic direction and project management of marketing channels, improving donor retention, and targeting under-served donor cohorts. Previously, Hilary held roles at Harvard Business School, including Assistant Director of Stewardship Communications and Coordinator of Development Communications, where significant advancements in donor communications and fundraising strategies were made, resulting in a substantial increase in annual contributions. Earlier experience includes positions at Mass Audubon and Nuance Communications, focusing on development communications, events, and corporate paralegal work. Hilary obtained a Master of Liberal Arts in Management from Harvard Extension School and a Bachelor of Arts in Consumer Insight from the University of Massachusetts Amherst.

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