Bill Zhang

Bill Zhang is the current Chief Marketing Officer at Harvest Hosts. Prior to this, they were the Director of Digital Marketing at Resonate from April 2018 to July 2019. In this role, they were responsible for the entire martech stack, including the website, Marketo/Pardot, Salesforce lead workflows, paid media channels, and reporting infrastructure. Bill consolidated and built the digital stack for a new marketing team under new leadership to drive demand generation and lead nurturing.

During their time at Resonate, Bill exceeded monthly goals for website traffic, inquiries, and MQLs, contributing to over 50% growth in pipeline from Marketing YoY. Bill also led a company-wide process change project to align new marketing functions into sales team workflows, including data cleansing, new tech stack integrations, and documentation/training. In addition, they built and optimized a hyper-segmented B2B lead nurturing strategy including 29 engagement studio nurture series, 63 landing pages, 387 email templates, 586 segmented lists, and 170 automation rules.

Bill Zhang received their Bachelor of Science in Commerce from the University of Virginia.

They are on a team with Wes Clark - Chief of Staff, Molly Edgington - Director of Host Marketing & Partnerships, and Lisa M. - Senior Manager, Member Success. Their manager is Joel Holland, CEO. Some individuals on their team include Andre Gonsalves - Email Marketing Specialist, Elicia Kinder - Senior Facebook Marketing Manager, and Carrie Price - Senior Manager, Lifecycle Marketing.