Harvest Insights
Marci Ko has over 20 years of experience in the market research industry. Marci is currently serving as a Senior Vice President at Harvest Insights since 2023. Prior to that, they worked at Ipsos for 17 years, where they held various positions including Senior Vice President, Vice President, Director, and Senior Account Manager. In these roles, Marci was responsible for developing and overseeing research strategies, leading teams, and building strong client relationships. Marci has expertise in multiple sectors such as CPG, pet care, healthcare, financial services, entertainment, retail, restaurants, apparel, and B2B. Marci also has experience working at Millward Brown in various roles from 1998 to 2006.
Marci Ko has a Bachelor of Science degree in Marketing from the University of Illinois Urbana-Champaign.
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Harvest Insights
Our insights specialists, with expertise from consumer ideation to advanced analytics, bring a clear consumer voice to all parts of the FMCG/CPG & Retail industries from shopper & consumer insights through to branding and strategy. At Harvest we provide clarity and insight to inspire our clients to make consumer-centric decisions. The team at Harvest not only recognises and respects the differences of individuals but celebrates them: the things that make us different are the things that make us. This shapes our ways of working, our thinking, and our research, as we embrace diversity to challenge traditional views of respondents, suppliers, and clients. We have an extensive qualitative and quantitative toolkit including focus groups, ethnography, online discussions, segmentation, advanced analytics and in house choice modelling that allows us to provide solutions across: Brand territory and identity visualisation • Competitor environment mapping & category semiotics • Brand territory development, refinement, and testing • Pack design direction & testing New product development support • Cultural and category trend analysis to identify platforms and opportunities • Rapid concept testing • Sensory trials • Qualitative sensory evaluation • In home usage trials Market identification, sizing, and monitoring • Attitudinal and behavioural consumer segmentation (including database integration and hybrid solutions) • Advertising pre and post testing • Customer experience tracking • Brand health tracking Understanding and developing the physical environment • Neighbourhood immersion • Observations and traffic counts • Accompanied shops • Retail concept evaluation • Store execution of brand strategy Product, claim, pricing, and packaging optimisation • Portfolio management to optimise brand share • EDLP and promotional pricing strategies • Understanding category growth and cannibalisation