Harvest Insights
Spring Sampson is an accomplished professional with extensive experience in quantitative marketing and research. Currently serving as the General Manager at Harvest Insights since July 2018, Spring has held various leadership roles within the company, including Director, Quantitative, Associate Director, and Senior Consultant. Prior to this, Spring worked at the University of South Australia as an Industry Research Liaison, specializing in translating technical research findings into actionable strategies for clients. Academic credentials include a Doctor of Philosophy in Quantitative Marketing from the University of Queensland, where Spring's thesis focused on "Structural Choice Modelling," as well as a Bachelor of Business Management with First-Class Honours in Marketing from the same institution.
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Harvest Insights
Our insights specialists, with expertise from consumer ideation to advanced analytics, bring a clear consumer voice to all parts of the FMCG/CPG & Retail industries from shopper & consumer insights through to branding and strategy. At Harvest we provide clarity and insight to inspire our clients to make consumer-centric decisions. The team at Harvest not only recognises and respects the differences of individuals but celebrates them: the things that make us different are the things that make us. This shapes our ways of working, our thinking, and our research, as we embrace diversity to challenge traditional views of respondents, suppliers, and clients. We have an extensive qualitative and quantitative toolkit including focus groups, ethnography, online discussions, segmentation, advanced analytics and in house choice modelling that allows us to provide solutions across: Brand territory and identity visualisation • Competitor environment mapping & category semiotics • Brand territory development, refinement, and testing • Pack design direction & testing New product development support • Cultural and category trend analysis to identify platforms and opportunities • Rapid concept testing • Sensory trials • Qualitative sensory evaluation • In home usage trials Market identification, sizing, and monitoring • Attitudinal and behavioural consumer segmentation (including database integration and hybrid solutions) • Advertising pre and post testing • Customer experience tracking • Brand health tracking Understanding and developing the physical environment • Neighbourhood immersion • Observations and traffic counts • Accompanied shops • Retail concept evaluation • Store execution of brand strategy Product, claim, pricing, and packaging optimisation • Portfolio management to optimise brand share • EDLP and promotional pricing strategies • Understanding category growth and cannibalisation