Spring Sampson

Spring Sampson is an accomplished professional with extensive experience in quantitative marketing and research. Currently serving as the General Manager at Harvest Insights since July 2018, Spring has held various leadership roles within the company, including Director, Quantitative, Associate Director, and Senior Consultant. Prior to this, Spring worked at the University of South Australia as an Industry Research Liaison, specializing in translating technical research findings into actionable strategies for clients. Academic credentials include a Doctor of Philosophy in Quantitative Marketing from the University of Queensland, where Spring's thesis focused on "Structural Choice Modelling," as well as a Bachelor of Business Management with First-Class Honours in Marketing from the same institution.