Aicha B.

Aicha B. has extensive experience in sales analysis, marketing, and project management, currently serving as the Manager of Sales Analysis and Administration at Hasbro since January 2018. Aicha's responsibilities include optimizing processes, managing customer trading terms, and leading cross-functional collaboration, alongside generating analytical reports and overseeing pricing approvals. Previously, Aicha worked as an Associate Brand Manager focusing on retail and marketing in the EMEA region, and held various roles in international sales and marketing for Aviator® Watches. Aicha's academic background includes a Master's degree in International Marketing and Business from Université Lumière Lyon 2, and additional qualifications in digital marketing and communication technologies from multiple institutions.