Amanda Roy is an accomplished professional with a strong background in consumer insights and marketing. Currently serving as Associate Manager of Global Consumer Insights in Gaming at Hasbro since April 2022, Amanda previously contributed valuable research as a Graduate Consumer Insights Intern at Ocean Spray Cranberries, where primary research led to a projected 10% increase in eCommerce sales by 2023. Additional experience includes analyzing market potential during a Product Marketing Internship at Thought Industries, optimizing campaigns at HubSpot as a Partner Marketing Intern, and enhancing customer engagement at CareAcademy as a Marketing & Customer Success Intern. Amanda holds an MBA in Marketing Research from Boston College and a Bachelor's Degree in Marketing and Big Data Analytics from Suffolk University - Sawyer Business School.
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