Amanda Whittaker

Amanda Whittaker is a seasoned retail marketing leader based in Northwest Arkansas, with over 20 years of experience in brand building and strategic marketing. Currently serving as the Director of Customer Strategic Marketing at Hasbro, they lead shopper marketing initiatives for renowned toy and game brands. Amanda previously co-founded and was the Chief Operating Officer at Paradox Retail, a marketing agency focused on integrating creativity with data-driven strategies. They have held key roles at The Coca-Cola Company, Nestle USA, and several other prominent organizations, showcasing a consistent track record of driving business growth and enhancing shopper engagement. Amanda earned a Bachelor of Science in Marketing Management from the University of Arkansas.