Arlene Biran

Arlene Biran is a seasoned marketing and brand leadership professional with extensive experience in the toy and entertainment industry. Currently serving as the Senior Vice President, Global Brand Lead, and General Manager for Sports Action and Creative Play at Hasbro since January 2024, Arlene is responsible for overseeing the iconic Nerf and Play-Doh brands, focusing on enhancing active and creative play experiences worldwide. Prior to Hasbro, Arlene held multiple senior leadership roles at Spin Master, including Senior Vice President, Global Brand Lead for Nerf, and Senior Vice President of US Marketing, contributing to the development of activity toys and building sets. Arlene’s academic background includes an Honors Bachelor's Degree in Environmental Policy & Advocacy from York University and additional education from Humber College, The Business School.