Elizabeth Walda

Elizabeth Walda is a seasoned professional in insights and analytics, currently serving as a Sr Principal Analyst for Commercial Teams at Hasbro since July 2023. Previously, Elizabeth held the position of Sr Staff UX Research Lead for Facebook Marketplace at Meta, where responsibilities included identifying research topics and executing user research to guide product strategy. At Procter & Gamble, Elizabeth contributed in various roles, notably as the Walmart & Sam's Club Team Shopper & Digital Transformation Analytics & Insights Leader, where a strategic partnership with Walmart was established. Elizabeth also identified a significant opportunity related to Gen Z and led insights development for North America. Early in the career, Elizabeth interned at LPK. Elizabeth holds a B.S. in Cognitive Science from Indiana University Bloomington.