Keni Chong currently serves as a Customer Marketing Manager for Hasbro, overseeing the Toys & Games division since October 2022, after holding the position of Regional Retail Development Manager for Licensed Consumer Products. Previous experience includes serving as Regional Trade Marketing Manager at McCormick Ingredients Southeast Asia Pte Ltd from November 2019 to March 2023, where responsibilities involved reviewing Advertising & Promotions plans to boost sales and brand awareness. Earlier roles include Trade Marketing Manager at Kao Singapore Private Limited and Category Development Executive at Nestle Singapore, alongside commercial and marketing positions at Pokka Sales & Marketing and Singapore Land Authority. Keni Chong began professional training with internships at A.S. Louken Group Pte Ltd and Hatch One Events & Marketing Pte Ltd. Academic qualifications include a Bachelor's Degree with a Double Major in Marketing and Psychology from Singapore Management University.
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