Mimi Lu

Mimi Lu is a seasoned professional in e-commerce and retail management, currently serving as the Senior E-commerce Growth & Partnerships Lead (EMEA) at Hasbro since September 2025, focusing on driving revenue and marketplace performance across key European markets. Prior to this role, Mimi led the global e-commerce and omnichannel strategy for Jo Malone London from 2021 to 2025, generating over £165 million in annual revenue through digital innovation and strategic partnerships. Earlier experiences include leading European market expansion for fashion brands at Alibaba Group, establishing fashion and food categories as Senior Buying Manager at VIP.com, and managing Amazon's global fashion category. Mimi's career began with roles at Co-op and Somerfield, where skills in inventory management and supplier relationship development were honed.