Muriel Sicardi Gaspard

Muriel Sicardi Gaspard is a seasoned marketing professional with extensive experience in the toy and consumer goods industries. Currently serving as EMEA Media Manager and Senior Marketing Manager for Hasbro since 2015, Muriel leads marketing strategies for boy, girl, and preschool brands, overseeing a portfolio worth $60 million and managing teams of 5 to 7 brand managers across France and Southern Europe. Previously held the position of Regional Senior Brand Manager EMEA, focusing on marketing strategies for girl franchises with a revenue of $120 million, and acted as the liaison between the U.S. headquarters and 17 EMEA countries. Prior experience includes a Senior Brand Manager role at Hasbro France from 2000 to 2014, where Muriel was responsible for 360° marketing campaigns and product development, along with an earlier position at Gillette in marketing research and product management. Educational credentials include a degree from EM Strasbourg Business School and professional training at Hasbro, complemented by preparatory classes at Lycée International des Pontonniers and Lycée Kléber, and studies at Swansea University.