Reder de Graaf

Reder de Graaf is the Performance Excellence & BI Director at Hasbro, where they have contributed for over two years to optimizing operational efficiency and leveraging analytics for improved decision-making. Prior to this role, Reder spent over eight years in various operations and planning positions at Hasbro, where they gained expertise in demand planning and customer satisfaction. Reder's earlier experience includes leadership roles at Diageo and Richemont, focusing on customer service, logistics, and project management. Reder holds a Bachelor's Degree in Marketing and Business Management from Damelin, earned between 2001 and 2003.