Tona Alonso

Tona Alonso is an accomplished professional with extensive experience in category management and insights, currently serving as the Director of Category Management & Insights for North America at Hasbro since 2023. Previously, Tona held positions including Director of Category Strategy & Omni Integrated Planning at Walmart Connect, where responsibilities included ideating consumable category strategies and leading a 12-member team. At Beiersdorf, Tona focused on expanding market presence and brand penetration as Director of Category Management and Shopper Insights. Tona's tenure at Kimberly-Clark included roles from Category Strategist to Sales Development Manager, where oversight of significant budgets and category performance was paramount. Early career experiences spanned across reputable companies such as Johnson & Johnson, Nestlé, Diageo, Colgate-Palmolive, and Heineken, contributing to Tona's expertise in category and shopper insights within the Asia Pacific region. Tona holds a B.S. in Industrial and Systems Engineering from Tecnológico de Monterrey.