Tori Helm

Tori Helm has extensive experience in marketing and brand development, currently serving as Manager of Global Brand Development & Marketing at Hasbro since February 2015. In this role, Tori has successfully reinvigorated classic adult game brands and introduced new party games, contributing to significant year-over-year category growth. Tori previously held positions at Hasbro including Associate Manager roles, overseeing global launches of collectible toy brands and supporting the Disney Princess and Frozen fashion doll initiatives. With earlier experience at The Marketing Arm, Tori progressed from Promotions Intern to Account Supervisor, earning multiple industry awards, including the Ex Awards and PROMO Awards for excellence in marketing. Tori holds a BBA in Marketing from the University of North Texas.