Brand Management and Marketing

The Brand Management and Marketing team at Hasbro is responsible for developing and executing marketing strategies that enhance the visibility and appeal of the company's diverse portfolio of play and entertainment brands. This includes managing global and regional brand initiatives, overseeing product development, and ensuring cohesive messaging across various markets. The team collaborates closely with creative and product development departments to drive brand growth and align with consumer trends, while also focusing on diversity and inclusion in marketing strategies.