Hashting
Barbara Cador is a highly experienced professional who has held various leadership roles in companies such as Hashting, Morning Consult, Kantar, Insights by Kantar, Tns Market Research, and Avon Cosmetics. .Barbara has a Master's degree from Ludwig-Maximilians-Universität München and has pursued executive programs in leadership, corporate sustainability, and managing the company of the future. Barbara is skilled in sales planning, leadership, client relationship management, and commercial excellence. .Barbara has a proven track record of achieving sales targets, driving growth, and delivering profitable results.
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Hashting
Hashting offers unique tech-based solutions for smart consumer promotions that enable brands to CONNECT with consumers with the use of mobile technology, CONVERT to purchase through digital/mobile promotions (coupons, cashbacks, vouchers, loyalty schemes,...) and CONTINUE to engage with a variety of engagement triggers. Hashting is on a mission to make consumer marketing 100% data-driven. It enables clients to COLLECT campaign data in real-time dashboards and measure the efficiency of all advertising & and promotion spend to increase the ROI of marketing campaigns. The company was founded in Belgium in 2015, is currently active in 50+ countries around the world and serves clients like Coca-Cola, Nestlé, Unilever, Heineken, Pepsico, L’Oréal, Henkel, Mars, McCain, Bosch-Siemens, Miele, De’Longhi, Glaxo-Smith-Kline, Merck, Bridgestone, Orange Telecom and many more.