Hashting
Tom Vanfraeyenhoven possesses extensive experience in business development and account management within the marketing technology sector. Currently serving as the Account & Business Development Manager at Hashting since December 2020, Tom focuses on leveraging mobile MarTech solutions to enhance brand engagement and drive purchases. Prior to this role, Tom held positions at Made Design & Innovation and The Insiders, where responsibilities included managing business development efforts and coordinating international teams for marketing campaigns. Tom's educational background includes postgraduate degrees in Digital Marketing & Communications and Marketing from EHSAL Management School, alongside a Master’s in International Business Communication from the University of Antwerp and a Bachelor's in Linguistics from Universidad de Cádiz and the University of Antwerp. Through diverse roles, Tom has developed expertise in consumer advocacy, campaign management, and operational efficiency across various markets.
Hashting
Hashting offers unique tech-based solutions for smart consumer promotions that enable brands to CONNECT with consumers with the use of mobile technology, CONVERT to purchase through digital/mobile promotions (coupons, cashbacks, vouchers, loyalty schemes,...) and CONTINUE to engage with a variety of engagement triggers. Hashting is on a mission to make consumer marketing 100% data-driven. It enables clients to COLLECT campaign data in real-time dashboards and measure the efficiency of all advertising & and promotion spend to increase the ROI of marketing campaigns. The company was founded in Belgium in 2015, is currently active in 50+ countries around the world and serves clients like Coca-Cola, Nestlé, Unilever, Heineken, Pepsico, L’Oréal, Henkel, Mars, McCain, Bosch-Siemens, Miele, De’Longhi, Glaxo-Smith-Kline, Merck, Bridgestone, Orange Telecom and many more.