Nizar Allam

Nizar Allam is an experienced sales professional currently serving as the General Manager of Sales at Hassani Group of Companies since February 2023. Previously, Nizar held the position of Head of Sales at International Beverage & Filling Industries LLC, where responsibilities included managing the UAE market with dual sales models. A significant tenure at Mars spanned a decade, culminating as National Sales Manager, where Nizar established sales strategies resulting in AED 350 million in revenue and managed a large sales team. Earlier career roles included positions at Carrefour and Spinneys Middle East, focusing on FMCG sales and business development. Nizar holds a Master's in Business Administration and a Bachelor's in Business Finance from Lebanese University.