Berlian Ayudya

Berlian Ayudya is an experienced Strategy Director currently at Hatched since January 2024, previously serving as VP of Strategy at Chong + Koster from March 2019 to December 2023. Berlian specializes in working with organizations and brands that create a positive impact, focusing on marketing strategies that yield tangible results in retail, technology, and non-profit sectors. Earlier career roles include Strategy Director and Senior Digital Strategist at KPMG Australia and Senior Social Media Manager at VML, where Berlian developed digital strategies and managed social media campaigns. Additional experience includes chairing the NSW Youngbloods committee, roles at Leo Burnett and Lead Creation, and a Bachelor of Arts in Communication from the University of Technology Sydney.