Keith Larsen

Keith Larsen is an accomplished sales professional with extensive experience in business development, primarily in the convenience channel. Currently serving as the Director of Sales at Hatcheri Foods since December 2022, Keith focuses on new product development and production forecasting. Previous roles include Sales Director at No Cow, where efforts led to the addition of 14,000 distribution points, and National Account Manager at Premier Nutrition, managing key accounts in the beverage and nutrition segments. Earlier experience as Market Manager and National Account Executive at CROSSMARK involved executing strategic sales initiatives and development of sales strategies for major clients. Keith’s career began at Philip Morris USA, enhancing revenue in various markets after earning a Bachelor of Science in Marketing from Metropolitan State University of Denver.