Havana Club
Julie Pender is a seasoned marketing professional with extensive experience in the spirits and beverage industry. Currently serving as the UK Creative Content Manager for Havana Club at Pernod Ricard since January 2023, Julie plays a pivotal role in developing high-performing marketing assets for the UK commercial market. Previous engagements include interim Marketing Director for Beefeater Gin at Pernod Ricard, Marketing Director at Lion overseeing a UK craft beer portfolio, and a marketing consultant for American Whiskey at Edrington-Beam Suntory UK. Julie's earlier roles cover leadership positions at Beam Suntory, where strategic marketing for Jim Beam and a variety of whiskies was executed, and global marketing for Grant's Scotch Whisky at William Grant & Sons. Julie holds an Honours Bachelor of Arts degree in Communications, Media and Culture from Brock University.
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Havana Club
The Havana Club International S.A. joint venture was established in November 1993 by the Cuban company Cuba Ron S.A., responsible for rum production, and the French Pernod Ricard Group, with the goal of developing the Havana Club brand internationally via Pernod Ricard’s strong international distribution network. Since 1994, Havana Club has been a priority brand for Pernod Ricard, and today it is one of the Group’s top 13 key spirits brands. Since 2003, Havana Club International S.A. has also been in charge of the domestic distribution of the Havana Club brand in Cuba, along with key international brands from the Pernod Ricard portfolio. In 2007, Havana Club International S.A. inaugurated its new rum distillery in San José to meet the increasing demand for aged rums. Havana Club is the number three international rum brand in the world outside the US and the worldwide leader in super premium and above rums. Havana Club ranked twenty-second in the Impact Top 100 and reached 4.6 million cases in 2018. The company is based in Havana and exports to over 120 countries, excluding the US, where Cuban products are banned due to the trade embargo. www.havana-club.com