Pauline Blandin

Pauline Blandin is an experienced Senior Brand Manager Digital at Havana Club, part of the Pernod Ricard group, since July 2017, where responsibilities include managing the brand's digital vision, overseeing e-commerce and data management, and enhancing the digital ecosystem. Previous roles at Havana Club included Brand Manager Digital Ecosystem and Junior Digital Amplification Manager, focusing on website management, social media integration, eCRM, and e-commerce initiatives. Earlier experience also includes project management positions at AUDITOIRE and EM Normandie, as well as marketing communication and event management roles at Vin privé and Studio.92nl. Pauline holds a Master’s degree in Digital Management from EM Normandie Business School and has completed additional studies at various international business institutions.