Carolyn Petrie

Associate Director, Digital at Havas Edge

Carolyn Petrie is a seasoned media professional with extensive experience in digital investments and social media management. Currently serving as a Media Supervisor for Digital Investments at Havas Edge since November 2021, Carolyn previously held positions as Media Supervisor at Digilant, managing omni-channel planning and nearly $14 million in media spend for various B2C technology brands. At MERGE, Carolyn advanced from a Senior Media Planner, overseeing cross-channel media for health insurance and financial services accounts, to a Senior Social Media Manager, where strategic direction was provided for social media content across multiple platforms. Carolyn's early career includes roles at Partners & Simons in social media management and business development, as well as internships focusing on marketing and client relationships. Carolyn holds a Bachelor of Science in Business Administration from Washington and Lee University.

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