Victoria Armas

SoCal Native, Victoria Armas, bleeds Dodger blue and is a self-proclaimed music enthusiast. Mother of 2 children and 2 Frenchies, Victoria enjoys family time at the beach and has a ‘thing’ for seafood and sushi. She likes to stay active taking exercise classes in muy thai, pilates, and most recently sought out yoga to help provide some balance to her busy schedule.

Working in the industry for 12+ years, Victoria truly understands what it takes to be successful in the field. Her career in field marketing started with Red Bull Energy drink where she worked as a brand ambassador, quickly working her way up to market and regional manager roles supporting brands such as Miller Brewing Company, New Balance, and HobNob Wines.

Victoria joined Havas Street in 2010 and has played an integral role in the day-to-day field operations for one of Havas largest clients, Heineken USA. Her get-it-done attitude and process implementation helped to increase the agencies scope on the Heineken business that began as a regional program soon evolving to a national program for the brand portfolio.

Having grown up in a large family, Victoria works hard to foster a family environment within her field teams encouraging best practice sharing and collaborative efforts. Leading a national structure, Victoria always has her finger on the pulse of all market happenings, whether it be a traditional sampling event in a neighborhood sports bar or an onsite activation at Coachella.

As an AVP, Victoria supports clients by helping to ensure consistency across markets, execution strategy, best-in-class reporting, KPI tracking, and budget management.

Victoria’s scrappiness, solutions, persistence and hardworking ways have made her a trusted “go-to” for all national field programs.