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Nicolás Bouchet

Global Head Of Data Digital Transformation at Havas Group España

Nicolás Bouchet has a diverse work experience in the fields of data analytics, business intelligence, digital transformation, and marketing. Nicolás began their career as an Encargado at Confiterías y Panaderías La Argentina, where they were responsible for managing teams, customer service, and achieving sales targets. Nicolás then moved on to work as an Asistente Comercial, where they assisted the Commercial Management team with marketing activities and internal communication strategies. Later, they became the Responsable de Marketing y Comunicación, overseeing the brand's communication and implementing advertising and promotional campaigns.

After their time at Confiterías y Panaderías La Argentina, Nicolás worked as a Digital Strategist at Havas Media, where they developed and executed media plans, conducted metric tracking, and optimized campaigns. Nicolás then joined Forward Media S.A., first as the Head of BI and later as the Head of Performance, Data & Technology. In these roles, they supervised and planned digital strategies for various client accounts and negotiated with digital media outlets.

In 2019, Nicolás returned to Havas, this time as the Business Intelligence Director - Americas and the Transformation Director LATAM. Nicolás played a crucial role in driving business intelligence initiatives and leading digital transformation efforts. Finally, in 2023, they joined Havas Group España as the Global Head of Data & Digital Transformation.

Throughout their career, Nicolás has also worked as a freelancer, specializing in advertising and campaign development for clients such as the Universidad Nacional de Entre Ríos. Nicolás has a strong background in data analysis, digital strategy, marketing, and communication.

Nicolás Bouchet's education history is as follows:

From 2006 to 2009, Nicolás attended Nueva Escuela de Diseño y Comunicación, where they obtained a degree as a Técnico Superior en Comunicación Publicitaria, specializing in Publicidad.

In 2009, they attended Germinario for a short period, specializing in Redacción Creativa.

From 2010 to 2012, Nicolás studied at Universidad del Salvador, where they earned a degree as Licenciado en Publicidad, with a focus on Publicidad.

In addition to their formal education, Nicolás has also received a certification in Global Anti Corruption from Havas Worldwide in March 2014.

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