Karen Patrick

Svp, Creative Director at Havas Health Plus

Karen Patrick has extensive experience in the creative and marketing industry. Karen currently works at Havas Health Plus as the SVP, Creative Director, where they oversee the creative and brand vision for DUPIXENT. In this role, they collaborate with various teams to develop indication-specific scope of works and strategic plans. Karen also manages staff and freelancers and oversees the development of branded exhibit booths for international congresses.

Before joining Havas Health Plus, Karen worked at T&T Creative Group as a Creative Director, where they provided creative direction for video, animation, and digital projects and ensured the company's creative standards were met. Prior to that, they founded and owned The Content Crafters, LLC, where they applied their experience to create marketing materials for various companies.

Karen's previous roles include being an Executive Creative Director at Centerline Digital, where they guided creative campaigns for clients such as IBM and Allied Reliability Group. Karen also served as a Copy Creative Director at thelab, where they worked on the Disney Vacation Club account and led new business pitches.

Earlier in their career, Karen worked at JUICE Pharma Worldwide as a Group Copy Supervisor, overseeing the US launch of Xeljanz and creating messaging and positioning for the launch campaign. Karen also worked at Havas Life and AgencyRx as a Group Copy Supervisor and Copy Supervisor, respectively. At GlaxoSmithKline, Karen worked as a Copywriter, developing campaigns and manuscripts for various therapeutic specialties.

Before their professional roles, Karen worked as a Freelance Senior Copywriter, gaining experience in creating impactful content for clients.

Overall, Karen Patrick has a strong background in creative direction, brand visioning, strategic planning, and content creation for major pharmaceutical companies and global brands.

Karen Patrick has a diverse education history. Karen attended East Carolina University from 1989 to 1990 and pursued a field of study in General Studies, although they did not complete a degree at this institution. Karen then went on to the University of North Carolina Wilmington from 1990 to 1993, where they earned their Bachelor of Arts degree in Communication Studies. Following this, they furthered their education at the University of Tennessee, Knoxville, from 1994 to 1996, earning a Master of Science degree in Advertising Management.

Links

Previous companies

thelab logo
T&T Creative Group logo
Havas Life logo

Timeline

  • Svp, Creative Director

    May, 2023 - present