Havas Market UK
Kate McAllister has extensive experience in digital marketing, specifically in biddable media and paid social strategies. Currently serving as a Biddable Manager at Havas Market UK since February 2025, Kate previously held multiple roles at Search Laboratory, including Senior Paid Social and Programmatic Consultant. Additional experience includes positions at Epiphany Search as a PPC Analyst and at Fusion Unlimited, where Kate progressed from Digital Marketing Executive to Account Manager. Early career experience includes foundational work as an Essential Banker at Barclays. Kate holds a Master’s Degree in Criminology from Leeds Beckett University and a Bachelor’s Degree in Law and Criminology from Sheffield Hallam University.
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Havas Market UK
We are Havas Market. We help brands adapt fast and win big by unlocking the potential of people and technology to outperform the competition through limitless performance. With disconnected journeys, endless data, and tighter budgets, modern marketing is more complex than ever. That’s why we connect with the human behind the click, and make it count. We’re committed to the bigger picture, focusing on growth metrics that matter to drive business impact beyond marketing KPIs. We prioritise insights and digital and commerce capabilities to re-imagine performance and change the conversation. Digital success today demands human direction and machine precision. Pretenders talk tech, innovators deliver. We bring smart minds together with powerful proprietary and partner technologies to turn data into action. Our relationships with Google, Amazon, TikTok, and Meta allow us to find the unfair advantage and deliver digital experiences that drive superior performance. We are backed by the power of Havas Media Network. With over 9,000 experts based in 143 countries, we offer brands limitless growth opportunities.