Jared Rivas

Digital Product Director at Havas Media Network

Jared Rivas is a seasoned digital marketing professional with extensive experience across various roles and companies. Currently serving as Digital Product Director at Havas Media Group since October 2021, Jared is responsible for generating innovative digital products and solutions to help clients meet their KPIs, while also overseeing innovation projects for the account teams. Previously, Jared held multiple positions at Club Premier, including Customer Experience Manager and MKT & Digital Leader, where responsibilities encompassed digital marketing strategy, investment coordination across business sectors, and campaign creation for a wide array of affiliated companies. Earlier experience includes roles as Digital Manager at Camaleón 2.1, Digital Marketing Manager at UM WW, and various roles in media planning and execution at Carat, MPG, and Telmex. Jared holds a Master of Business Administration in Digital Transformation from IEBS Biztech School and has completed a diploma in e-commerce from Tecnológico de Monterrey. Education also includes a degree in Communication Sciences with a focus on Marketing and Advertising from Universidad del Valle de México.

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Havas Media Network

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Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.