Liliana Caro

Liliana Caro is a distinguished leader in the advertising and media industry, currently serving as SVP of Strategy & Multicultural North America at Havas Media Group since April 2022, where Liliana co-created the multicultural division. As a founder partner at Sophos Academy, Liliana focuses on executive education in out-of-home (OOH) advertising. Additionally, as a co-founder of Adsmovil OOH, Liliana shapes its vision and acts as a key spokesperson. Previously, Liliana held influential roles such as Global CMO & CCO at Kinetic Worldwide and SVP, Global Product Lead at BPN Worldwide, earning recognition as a Media All-Star by AdWeek. Liliana's educational background includes an Executive Certificate in Technology from MIT Sloan Executive Education and a Master's degree in Online Marketing & e-commerce from EAE Business School.