Raphael Proult

Raphael Proult is an accomplished professional in data analytics and marketing insights, currently serving as the Global Executive Director of Audience & Insights at Havas Media Group since February 2021. In this role, Raphael leads the Global Data & Technology team, focusing on developing new analytics tools and solutions for media planning and insights across over 30 countries, while managing a team of data analysts and scientists in Madrid. Prior experience includes significant positions at DEVARASU Premium, Unify Group, TC Menil, Nielsen, and Nielsen IQ, where Raphael contributed to the creation and management of various business units, development of marketing strategies, and enhancement of consumer insights across multiple regions, including Europe and Latin America. Educational credentials include a Master’s Degree in Digital Leadership from MBS School of Business and certification in Marketing from the University of Illinois Urbana-Champaign.