Kate Smith

Media Strategy Director at Havas People

Kate Smith has a diversified work experience spanning various industries. Kate started their career in 1999 as an Assistant/Relief Manager at Scottish and Newcastle, where they quickly progressed to becoming a barmaid and eventually a relief manager with sole responsibility for the pub. In 2001, they became an Office Manager at Pickles Dive Centre, where they set up and ran a working dive school/shop office. From 2003 to 2004, they worked as an Accounts Assistant at And so to Bed, primarily handling invoices and payments. From 2004 to 2017, Kate served as an Account Director at Lighthouse Adcomms, a specialist employer branding and communications agency, where they managed numerous key accounts and provided tailored solutions. Additionally, they worked as an Account Director for Havas People, focusing on media strategy and growing their expertise in planning global campaigns. In 2017, they took on a short-term contract as an Account Director at AIA Worldwide, contributing to projects for Siemens and Thales. Currently, Kate holds the role of Media Strategy Director at Havas People.

Kate Smith's education history includes attending Brooklands FE College, although the start and end years are not provided. There is no information about the degree or field of study pursued at this institution.

In addition to their formal education, Kate has obtained several certifications. In 2016, they received an Advanced Diploma in Digital Marketing from The CPD Certification Service. Kate also completed the IAB Digital Marketing and Media Foundations Certification from Google Digital Garage in June 2021.

Furthermore, Kate has acquired various certifications from the CIM | The Chartered Institute of Marketing. Kate became a CIM FCIM Member in May 2021. Kate also completed courses in Marketing and Brand Strategy and Neuromarketing Masterclass, both offered by CIM, in July 2021 and July 2023, respectively.

Lastly, Kate obtained a certification in Google Ads display from Google in June 2021.

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Peers

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Timeline

  • Media Strategy Director

    July, 2021 - present

  • Senior Media Manager

    December, 2017