Havas Play
Ana Roma Torres is currently working as the Managing and Creative Partner at Havas Play within the Havas Group. Prior to this, Ana held various roles including Managing and Creative Partner at Havas Sports & Entertainment, Scriptwriter at Utopia Filmes, and Scriptwriter at Mandala, SA. Ana also has experience as an Assistant Production at Madragoa Filmes. Additionally, Ana serves as a Guest Teacher at Porto Business School for the Pós Graduação em Digital Business - Criação e Gestão de Conteúdos program. Ana holds a degree in Som e Imagem - Especialização Argumento from Universidade Católica Portuguesa.
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Havas Play
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We are Havas Play, Havas Network’s global network dedicated to earning consumers’ attention and creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom. We play globally, leveraging our experts across the world in partnerships, influencer marketing, experiential & live events, sponsorships, social media activation & amplification, and branded entertainment. We play differently, with a wealth of data, insights, and connection from our parent brand Vivendi – a global leader in entertainment – in addition to Havas’ 12+ years of proprietary research into what makes brands meaningful. We play responsibly, with a commitment to ethics, sustainability, and inclusivity through the Institute for Advertising Ethics, and a pledge to field Play teams that are as diverse as the audience and fans we strive to reach. We believe that ALL brands can play in passions.