Havas Play
Arushi Mathur is currently working as a Manager, Content at Havas Play, specializing in crafting engaging brand stories at the intersection of entertainment, sports, technology, pop culture, and fandom. Prior to this role, Arushi served as a Content Strategist at Novatr (previously Oneistox) and as an Editor at DK. Arushi also has experience as a Research Assistant at the Indian Institute of Mass Communication and as an Intern in Copywriting at Leo Burnett. Arushi holds a Master's degree in Global Media and Communication from the University of Warwick, along with a Bachelor's degree in English from Delhi University.
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Havas Play
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We are Havas Play, Havas Network’s global network dedicated to earning consumers’ attention and creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom. We play globally, leveraging our experts across the world in partnerships, influencer marketing, experiential & live events, sponsorships, social media activation & amplification, and branded entertainment. We play differently, with a wealth of data, insights, and connection from our parent brand Vivendi – a global leader in entertainment – in addition to Havas’ 12+ years of proprietary research into what makes brands meaningful. We play responsibly, with a commitment to ethics, sustainability, and inclusivity through the Institute for Advertising Ethics, and a pledge to field Play teams that are as diverse as the audience and fans we strive to reach. We believe that ALL brands can play in passions.