HAVAS Red ME
Rusty Beukes is a seasoned creative professional with extensive experience in the fashion and editorial industries. Currently serving as Creative Director at Red Havas ME since August 2022, Rusty leads comprehensive creative processes and collaborates with various artists to create cohesive visual narratives. Rusty's previous roles include acting as Editor-in-Chief and Style Editor at GQ Middle East, and Group Fashion Director for GQ & Glamour South Africa, showcasing a strong leadership presence in high-profile publications. Additionally, Rusty has a background as a menswear fashion stylist and has contributed to various digital and print platforms throughout a notable career, supported by a Bachelor's degree in Marketing and multiple certificates in graphic design.
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HAVAS Red ME
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Established in 2001 with its regional HQ in Dubai, Red Havas Middle East provides clients a fully integrated public relations offering, including social, digital PR and influencer relations. While it has long been known as the region’s premier luxury, fashion, beauty and lifestyle agency, Red Havas has expanded its portfolio to include a diverse set of clients that range from insurance, government, finance, tech and retail to oil & gas, pharma, environmental, FMCG, F&B and hospitality brands.