Havas Street
Asia Hernandez is an experienced professional in brand management and market execution, currently serving as City Manager at Havas Street since March 2022. Previously, Asia held roles at VMLY&R COMMERCE, progressing from Market Manager to Assistant Market Manager, where responsibilities included managing spirits sampling programs, overseeing brand ambassador operations, and enhancing consumer experiences in Massachusetts and Connecticut. Prior experience includes positions at Geometry Global as a Spirits Product Specialist and Logistics Coordinator, as well as roles at Merican Mule, Dunkin Donuts, and other organizations. Asia holds a Bachelor's degree in Entrepreneurship/Entrepreneurial Studies from Johnson & Wales University.
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Havas Street
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Havas Street is the brand activation division of Havas Formula that is headquartered in Los Angeles. We develop and execute experiential events and face-to-face consumer engagements. Through services including guerilla street teams, on-premise and off-premise sampling, and mobile marketing tours, we enable a brand to establish emotional connections with its target audiences. Representing a spectrum of clients ranging from challenger brands to large conglomerates, Havas Street's three key attributes include an in-house recruiting department; the ability to create seamless integrated programs incorporating activation, PR and social media; and a state-of-the-art online reporting system that allows clients to track ROI.