Havas Street
Cathy Rojas is an experienced professional in field marketing and event management, currently serving as the Director of Field Marketing at Havas Street since February 2019. Rojas has held multiple roles within the company, including Senior Events Manager, Event Manager, and Associate Events Manager. Prior to Havas Street, Rojas worked at Qube Cinema, Inc. as Operations Manager and at Reyes Coca-Cola Bottling as a Distribution Administrator. Earlier career experiences include various positions at Havas Formula and administrative roles at Coldwell Banker and Viking Realty. Rojas holds a Bachelor of Arts degree in Mass Communication/Media Studies from California State University, Los Angeles.
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Havas Street
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Havas Street is the brand activation division of Havas Formula that is headquartered in Los Angeles. We develop and execute experiential events and face-to-face consumer engagements. Through services including guerilla street teams, on-premise and off-premise sampling, and mobile marketing tours, we enable a brand to establish emotional connections with its target audiences. Representing a spectrum of clients ranging from challenger brands to large conglomerates, Havas Street's three key attributes include an in-house recruiting department; the ability to create seamless integrated programs incorporating activation, PR and social media; and a state-of-the-art online reporting system that allows clients to track ROI.