Havas Street
Erika Ivey is an accomplished marketing professional with extensive experience in brand strategy, experiential marketing, and team leadership. Currently serving as Vice President at Havas Street since November 2019, Ivey has held multiple roles including Associate Vice President and Account Director. Previous experience includes Program Director and Senior Account Manager at Highway 9 Marketing & Events, as well as Marketing Manager at Keurig Green Mountain, Inc., where Ivey developed comprehensive field marketing plans for growth in the Los Angeles territory. Additional roles include Regional Marketing Manager at Flatout, Inc., and District Marketing Manager at Coca-Cola Refreshments, where Ivey managed significant marketing budgets and executed innovative grassroots marketing programs. Early career positions included roles at glaceau as a Sales Intern and at Morongo Casino Resort & Spa in various capacities including VIP Host and Slots Supervisor. Ivey’s educational background includes studies at Riverside City College.
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Havas Street
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Havas Street is the brand activation division of Havas Formula that is headquartered in Los Angeles. We develop and execute experiential events and face-to-face consumer engagements. Through services including guerilla street teams, on-premise and off-premise sampling, and mobile marketing tours, we enable a brand to establish emotional connections with its target audiences. Representing a spectrum of clients ranging from challenger brands to large conglomerates, Havas Street's three key attributes include an in-house recruiting department; the ability to create seamless integrated programs incorporating activation, PR and social media; and a state-of-the-art online reporting system that allows clients to track ROI.