Havas Street
Monica Yen is a seasoned professional with extensive experience in account management, social media coordination, and marketing across multiple platforms. Currently serving as a Senior Account Executive at Havas Street, Monica has held various roles within the same company since early 2020, demonstrating growth from Project Coordinator to Account Executive. Prior to Havas Street, Monica co-founded Big Little Agency and worked at space.camp as a Social Media Coordinator. Monica's background also includes internships in consumer & retail marketing and public relations at IW Group Inc. and Shout! Factory, among other positions. Educational credentials include a Bachelor of Business Administration from USC Marshall School of Business and studies at Bard College at Simon's Rock. Proficient in strategizing social media content and event planning, Monica has consistently showcased innovative approaches in both corporate and nonprofit environments.
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Havas Street
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Havas Street is the brand activation division of Havas Formula that is headquartered in Los Angeles. We develop and execute experiential events and face-to-face consumer engagements. Through services including guerilla street teams, on-premise and off-premise sampling, and mobile marketing tours, we enable a brand to establish emotional connections with its target audiences. Representing a spectrum of clients ranging from challenger brands to large conglomerates, Havas Street's three key attributes include an in-house recruiting department; the ability to create seamless integrated programs incorporating activation, PR and social media; and a state-of-the-art online reporting system that allows clients to track ROI.