Rajika Mittra

Rajika Mittra is a seasoned professional with extensive experience in the media, entertainment, and marketing sectors. Currently serving as Managing Partner at Havas Play, Rajika leads a global network focused on creating impactful consumer experiences through entertainment and technology. Simultaneously, Rajika holds the position of Managing Partner India at Cake, a creative agency that fosters meaningful connections between brands and consumers. With a background that includes roles such as Director at Partners In Media Asia Pte Ltd and Co-Founder of Asian Art House, Rajika has a strong commitment to advancing the media landscape and promoting cultural experiences. Previous experience includes Country Head & Strategic Partnerships at Promax Asia and Co-Founder of Limelight Creative Arts. An early career as Associate Publisher at Reed Business Information Asia set the foundation for significant contributions to the field. Rajika holds a Bachelor of Arts degree from both Loreto Convent Intermediate College and Avadh Girls Degree College in Lucknow.