Jonathan Hopkins

Jonathan Hopkins is an experienced professional in product innovation and digital strategy, holding the position of Product Director - Experience & Parks at Haven from May 2019 to May 2024. As the Founder and Managing Director of Betterness since January 2017, Jonathan has focused on in-house product innovation and start-ups. Previously, Jonathan served as Digital & Insight Director at Greene King from September 2017 to April 2019 and held multiple roles at Nando’s UK & IRE, including Head of Digital Innovation and Head of Digital from April 2012 to December 2016. Earlier in his career, Jonathan was the Founder and Managing Director at Shed, working with notable clients such as Cadbury, Microsoft, and Channel 4. Jonathan holds a Bachelor of Arts degree in Business Management from Newcastle University, graduated in 2001, and attended Warwick School from 1986 to 1997.